Digital transformation beyond technology: When the tool is a non-issue

In the world of digital transformation, technology often takes center stage. However, if we take a closer look, we realize that the real challenge lies far beyond the tools: it lies in the very culture of the company. Indeed, before thinking about changing culture to embrace the new, shouldn't we rather adapt it to better support this transformation ?

Rethinking corporate culture in the face of digital transformation

Changing a company's culture is a titanic undertaking, as Emmanuelle Mallet - Chaminand points out in one of her LinkedIn posts. Values, practices and rituals that have taken years to establish cannot be redefined overnight. A successful digital transformation is not one that seeks to overturn these foundations, but one that subtly integrates them.

Why not see digital transformation as an opportunity to understand and align even better with existing culture? Rather than seeing culture as an obstacle, let's use it as a lever.

The role of the digital transformation consultant

Far from being limited to technical skills, the ideal digital transformation consultant is one who understands the company's human and cultural dynamics. His real challenge lies not so much in mastering the tool, but in his ability to get people to embrace this new tool.

Take Micheline in Accounts, for example: understanding how a new tool can simplify her daily life is far more impactful than simply explaining how it works. This requires careful listening and a deep understanding of Micheline's and her colleagues' daily tasks.

The tool is not the issue - the importance of usage

What really matters is how employees use these tools. The transformation lies not in the tool itself, but in the way it is used. Adopting an inquisitive child's perspective can help us explore and understand the real needs of end-users. It's not technical knowledge that makes the difference, but the ability to step back and consider the concrete repercussions on the business.

Rethinking the approach to transformation

The secret of a successful digital transformation could therefore lie in this ability to detach oneself from the technicalities of the tool and focus on its practical applications and real impact. User guides are useful, but they will never replace a deep understanding of employees' real needs and how technology can help them work better.

Conclusion

Ultimately, digital transformation goes far beyond simple technological adoption. It is intrinsically linked to a company's culture and the people within it. To be truly effective, digital transformation consultants must adopt a holistic vision that places people and their practices at the heart of change.